People wait to enter H&M-owned multi-brand discount store Afound on the day of the brand's launch, in Stockholm, Sweden June 14. REUTERS/Anna Ringstrom Stock Photo - Alamy
H&M to open Afound stores in Sweden
Afound - H&M Group
Afound, H&M's new outlet fashion store, expands in Europe
H&M launches Afound, a multi-brand discount store
H&M Afound - Kurppa Hosk
H&M hopes 'Afound' will bring a rebound – RetailWire